CEO & President
Daniel Bizzell
The Industrial Design Guy and visionary of our next-generation USA products and business.
USA Made Team
Meet Your Team
Leadership
Service & Communications
Accounts & Processing
Tammy Carpenter
The white gloves that monitors the team and process for your Online Wholesale and Direct To Consumer orders.
Specialty Account Sales
Houston Lawing
Houston brings multiple years of sales and marketing experience to his role as our Outside Sales / Product Specialist. With a passion for the outdoors and running.
Graphic Design & Content Creation
Kendal Coffey
Showing the world the benefits and new features of our products through image and graphic content.
Inside Sales Lead, Specialty Accounts
Tristan Varney
Needing a personalized service for you and your customers? We give you Tristan, our field sport athlete and product guru.
Order Processing Specialist
Karen Ramsey
Providing top-notch customer service to get your orders out the door as soon as possible.
Operations
Plant Foreman
Esther Lor
Utilizing years of production expertise to keep lead times low, communication high, our employees safe, and our customers happy.
Supply Chain & Purchasing Lead
Grace Roseman
Keeping us stocked up to fulfill your orders faster.
Executive Assistant HQ
Chloe Wilson
Eager to use her experience to support the HBi team, providing essential administrative assistance while acting as an communication ambassador for our brands.
Controller
Rhonda Tankersley
The Analytical brain of the accounting department.
Accounts Payable
Anna Holloway
The bubbliest member of our team by far who's always ready to help.
Accounting & Inventory Control
Cheryl Setzer
Receiving all work orders and making sure all product is accounted for.
Production Team
Distribution Center & Weaving Manager
Cliff Coffey
A man of many hats, handling our yarn purchasing, recycling, and logistics for Hickory Brands, and of course our weaving department. Cliff brings his lifelong knowledge of the textile industry to our ever expanding team.
Packaging Department Supervisor
Diane Eaton
Boss Lady and our honorary first Employee of the Year for her outstanding leadership and utmost dedication to her team and the company.
Braiding Department Supervisor
BJ Ward
Our resident expert of adorable Pitbulls (and braiding, of course). BJ manages the largest department in our Plant #3 facility with great care and long time expertise.
Shipping Manager
Anita Picklesimer
Anita ensures all of your product is shipped out on time and handled with care.
Facilities Maintenance Manager & Machinist
Damir Softic
The man MacGyver strived to be. He keeps our original machinery moving and builds new ones to produce our future innovations.
Intern Alumni
HBi - American Legacy® Sales & Key Accounts Intern Alum
Ricky Hardson
Our brand and product representation for the 1923 American Legacy® Brand.
HBi - 10 Seconds® Sales & Key Accounts Intern Alum
Preston Joseph
Our Man for building opportunities with consumer retail and team products.
Social Media & Content Creation - Janie Brand® Intern Alum
Emily Snyder
Our hip and in-the-know intern from Chapel Hill.
European Businesses Development & Team Sales Intern Alum
Victor Cascon
Key contact and outreach for our growing international business.
Social Media & Marketing Intern Alum
Dulcemaria Coronado-Sanchez
Sparking interest in our collective brands through social media content with fun and flair.
Social Media & Marketing Intern Alum
Brooke Lawrence
Bringing a fresh perspective and marketing know-how to social media content.
Industrial Design Intern Alum
Gabe Morgan
Pioneering innovative products through creative exploration within industrial design.
Marketing & Apparel Design Intern Alum
Valeria Calcamo Alonzo
Bringing our collective brands to life through social media content with her photography skills and fashion know-how.
Business Development, 2WiN Intern Alum
Nanette Nikolajsen
Our in-house NCAA National Triathlete Champion is bringing her performance apparel knowledge to help launch 2WiN to the finish line.
Marketing & Collaboratives Intern Alum
Juan Basabe
Digging into trends and our company heritage with the HBi Marketing Team to spread brand awareness through social media campaigns and our 100 Days to 100 Years Countdown.
Track & Field Marketing & Sales Intern Alum
Nick Henriques
Combining athletic experience and marketing know-how to connect with track-and-field community and beyond.
Industrial design & OEM Partnerships Intern Alum
Jason Liu
Court & Club International Marketing & Sales Intern Alum
Alicia Wahlberg
Corporate Communications & Public Relations Intern Alum
Anne-Marie Frye
Bringing third-generation textile knowledge to communicate our new products to new markets.
Graphic Design Intern Alum
Emily Buie
As a designer, Emily strives to make positive connections between the consumer and the product they are buying. By staying up to date with current design trends, she catches people’s attention and makes them more interested in what the product has to offer. Aka, Emily's on it.
Marketing & Videography Intern Alum
Jackson Roberts
Jackson is known around here for his basketball videography, love of running and hiking, as well as being a Tar Heels super fan.
Business Development Intern & Apprentice Alum
Dan O'Dell
Our in-house Pro Triathlete, bringing you the latest and greatest in athletic gear and accessories.